Thursday 16 September 2010

Media Values and Ideology

As with institutions, it is difficult to examine the values and ideaologies present in the text because it is a game. Because there is interaction with the player, his/her choices can shape the narrative and thereby the ideologies of the text.








Assuming the player was as good/neutral as the game allowed, the values and ideologies would be heavily centred around war and religion. Because the organisation that are portrayed as evil are Christian extremists, the idealogy of religion leading to conflict is present. The theme of 'neccessary evil' is also present because the protaganist must still kill but only does so for the 'greater good'.


However, if the player chooses to be malicious and kill guards and bystanders in cold blood, the ideaologies could extend to 'the evil in all of us' and insinuate that our protaganist is just as bad as the people hunting him. Having said that however, the game will be 'desyncronised' if you murder too many innocent people, inidicated that the developers wanted to enforce the first set of values rather than the second.

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